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<![CDATA[Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3
I use a tool called Adword Accelerator to help with estimating the 1st - 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5
Compare the ads you found in step 4 to the results of using the keyword check function at the website http://www.adsensecheck.com. If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Greg Lietz is a freelance writer and internet businessman. His articles provide content about web site marketing strategies and writing articles.]]>

<![CDATA[When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search engines, websurfers may access any perspective of the online debate (be it positive, negative, or indifferent) ranging in topic from iPods to real estate. Google has profoundly changed advertising on the internet as well. What distinguishes search from other online marketing strategies is that search provides each individual user with specific information based on their initial inquiry. Often, this information comes from obscure corners of the Internet, thus giving strength to voices that may have gone unheard. This democratic media revolution brings new challenges for Public Relations- the art dedicated to communicating a business’s message to its audience. No longer is PR concerned with the relatively sparse inlets of effective television, radio and print

<![CDATA[We all know that Google is the dominant search engine, and controls a large percentage of online advertising. But many of us -- even regular Google users -- are not aware of some of Google's other services. Most of them are presented as new ways of listing and categorizing the universe.

However, consistent with Google's new status as a profit-first public corporation, what lies at the root of most of Google's expanding ventures is the need to become less dependent on context-based advertising revenue. In other words, the people at Google are desparately looking for new ways of making money.

**Froogle still looking for a mission in life

Google's product search and comparison tool called Froogle, was launched in December 2002. It was developed in an attempt to cash in on the obvious market for online shopping that major sites like eBay and Amazon had so successfully exploited.

Unlike alternatives like eBay, Froogle lists products for free, and it has no integrated purchase capability. You just look for products by product name or description and are presented with a list of products with links to sites where they are available.

Product information gets into Froogle in one of two ways, according to the Froogle instructions. It can be submitted electronically by merchants, and will then be included in the database. Second, in the course of spidering the web Google's spidering software "automatically identifies webpages that offer products for sale". These are then included in the Froogle database as well.

What Google wants is to make Froogle a product search tool of choice, and open up various monetization opportunities. The obvious ones are embedded advertising and paid listings, but others include direct sales possibilities on the eBay model.

After more than three years Froogle is still called a "beta" suggesting that Google still has no definite plans for it. The latest development was to add "local shopping" information to the listings giving Froogle potential to become an online yellow pages.

**Google Local integrates maps, local product search

Everybody agrees that local search is going to be very big in the next couple of years. Say you're looking for a place to buy an digital camera in a particular city. Just do a search for "digital camera in MyTown", and Google Local will give you a detailed street map of the area along with stores that carry the product, and locations indicated on the map.

Since products are indexed by keyword, you can search for virtually anything, rather than being restricted to the categories pre-defined by a service like the yellow pages.

Also unlike the yellow pages, Google Local includes all stores they have a listing for, not just paying advertisers. Local gives you a map with locations, plus listings with links direct to the stores. The potential for this resource seems awesome.

Plus Google Local has integrated a very slick map utility that arguably looks better (simpler) and in some ways, works faster than other services such as MapQuest. For instance, you can search for a relatively obscure place like Carlyle, Saskatchewan or Brora, Scotland and you are taken to a detailed street map for the entire region. If you are looking for a broader overview of the area, you can just grab the map and scroll along a highway or the coast without having to click on navigation arrows as you do with MapQuest.

Google has also integrated its satellite imaging service into Local. If you are looking at a specific map and would rather see a satellite image of the area, just click on "satellite". Or if you would like to see the satellite image with a map overlay, you can see that too, by clicking on "hybrid".

**Google Video lets you put your videos online

Google Video was introduced in beta back in the spring of 2005, ostensibly to give video producers an outlet for their work. As Google says, "Whether you produce hundreds of titles a year or just a few, you can give your videos the recognition and visibility they deserve by promoting them on Google - for free. Signing up for the Google Video Upload Program will connect your work with users who are most likely to want to view them."

No doubt Google has something else in mind here too -- providing video-related services to generate revenue. The logical move is for Google to eventually build a large library of amateur and then commercially produced videos and moves that it can "rent" on a pay-per-view basis. The company has already taken a step in this direction with its recent AOL alliance in which it committed to promoting AOL's video library.

As John Battelle said in a (http://battellemedia.com/archives/001658.php) June 2004 blog post, "this will help the spread of an alternative universe for video distribution and playback, one independent of the walled garden business model in which video is currently locked... the sooner independent voices have an outlet for their work, and a business model to pay for it, the sooner we'll see content creators revolt from the hegemony of cable and studio models."

But there are other possibilities as well. As Jon Udell says in a (http://weblog.infoworld.com/udell/2005/12/06.html) blog post, "the larger goal is to bring the social effects we see at work in the textual blogosophere into the realm of audio. Linking and quotation drive discovery and shared discourse, but media formats, players, and hosting environments are notoriously hostile to linking and quotation, and I'd really like to see that change."

Google made a move in this direction by switching its player technology to Flash in the fall of 2005. While encoding options for flash (FLV) are still relatively limited, the capabilities to make flash movies more "link-friendly" are much better than the other mainstream alternatives (Quicktime, Windows Media, and Real).

In other words, it is much easier to build hot links and other types of scripting into video and audio using Flash, making it a much better fit with the traditional "interactive" features we expect from the web.

This also gives it more potential for the integration of advertising into pre-existing videos.

Rick Hendershot publishes Linknet News | For online promotion see Linknet Promotions | For online video ideas see Videoinabox.com.]]>

<![CDATA[The sky isn’t falling chicken little, but your traffic may be in the near future. There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the “little guy trying harder” appeal that once helped to create a great deal of it’s public support. Many users don’t really care which search engine they use as long as they are getting the results that they’re looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:

• People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.
• Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN
  

<![CDATA[They call it the World Wide Net, so why just concentrate your firm?s search engine submissions on U.S. search engines?

The main reason to get your real estate website listed on the foreign websites is: Good foreign search engine rankings will generate new clients!

This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in Orange County and they needed to contact a local Orange County attorney to help.

Why heed my advice? Well, let?s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website;

http://www.la-orange-county-lawyers-attorney-directory.com

AOL-UK - Sympatico (Canada ? MSN-UK ? MSN-France ? MSN Germany Google Mexico - Google UK - Google Germany - Google Japan

Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.

Before a quest for higher rankings, you should obtain a comprehensive report on your site?s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm

To enhance your report?s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.

The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm

Investing in improving your law firm?s search engines standings could become the most cost effective career investment you make.

Copyright 2006 Promotions Unlimited. All rights reserved.

Bob Schwartz offers free trial & low cost software for search engine optimization. Improve your sites creditability w/Free website awards. Also visit: http://www.web-site-award-winning.com]]>

<![CDATA[Search engine optimization is usually misunderstood by most people outside of the industry (and unfortunately, misunderstood by quite a few people in the industry as well). One of the biggest assumptions people make is that SEO works just like any other form of advertising - once you pay for it, it's there. That's not the case. Often times it can take six months or more to show results in the four major search engines (which collectively hold over 90% of the market). When a company or individual promises to deliver results faster they are either lying or using techniques that the search engines consider spam. The latter puts you at a risk of being banned from the listings all together. Another misconception that a lot of people seem to have is that once their site has been optimized they are all set for life. Since the search engines are continually changing how they rank websites and your competition is always looking for ways to climb above you, what worked last year (or even last month) may not work anymore. The best way to look at SEO is to compare it to exercise. When you first start, you won't see any results - sometimes it can take several months of hard work to see even a small improvement. After a while you will start to see some moderate results, maybe you'll shed some extra weight or tone up your muscles a bit. As you continue to put in the work the results will become obvious to others as well. Now, if you decide that you're happy where you are and simply quit exercising you will not stay where you are - you will begin to fall behind again. SEO is no different. If traffic to your website is important to your business then you should strongly consider professional search engine optimization services, but you should also have realistic expectations. You should take some time to talk to a few different companies before making a decision. Remember - no one can deliver results over night and a company that uses questionable techniques could easily get your website banned all together!

Jeremy L. Knauff is the founder of Wildfire Marketing Group, a guerilla marketing firm in Tampa, Florida that has helped many companies increase their sales & profits.]]>

<![CDATA[A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching. Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider)