2006 March | Seo Guide | Seo Articles | Seo Blog


Mar 31

SES NYC(Search Engine Strategies Conference & Expo): A Bustling Conglomeration

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<![CDATA[Coursing through the carpeted hallways of the Hilton NYC convention center, thousands of people from every demographic were either entering or exiting the various lecture halls. This was not to say that the traffic at the booths was small, but the numbers of people who were there just to gather information was dizzying. The 2006 Search Engine Strategies Convention in New York City was everything an attendee or sponsor could hope for. Kicked off by a keynote speech given by Ask.com’s Barry Diller, it’s been awhile since rumor circulated concerning the possible sale of Ask.com. However, when Diller says: “search will be everywhere,” in regards to the future, it may be assumed that the seasoned media vet has no plans to retire his jersey in the near future. More players mean more competition. This bodes very well for the niche players, too. The torch of search innovation will be carried forward by the “have-nots;” companies still hungry to improve search in order to attract new users, because the game is far from over.

I walked the convention as a representative of a niche player, ConductSearch.com. And like any search specialist, I’m excited to see Ask.com focusing efforts on the quality of the search process, as opposed to merely scheming to retain a massive user base, like Google or Yahoo. There’s nothing wrong with Google’s applications, but is its focus to improve and continue revolutionizing search, or to preserve its own dominance? Is amazing map technology advancing the search process or does it keep us talking about Google?

Diller, in keeping the focus on search instead of shares, is pointing Ask.com in the right direction – one that benefits end users. Perhaps they are looking to attract the discriminating web surfer before reeling in every Internet user. You may not have heard of many sponsors and exhibitors at the SES, but be sure that most believe, like Diller, that search is just getting started.

Search is evolving and everyone, like Ask.com, seems to be focused on performance. In fact, the countless exhibitors at the conference each had their own search implementations that better the process. Great ideas were everywhere. It’s a good thing the conference was well stocked with accompanying literature, because I could never have remembered it all. A simple case of information overload perhaps, but still indicative of the innovation that’s flooding the search industry. Everybody seems to have some new proprietary innovation; everyone wants to build the Next Big Thing.

One thing to note about the evolution of Ask.com is its link to bloglines, the feed aggregator. XML feeds are vital to search engines, particularly to ones that want to stand out in terms of higher performance for their users. Ask.com is not gunning for tops in aggregate search (yet), but is instead refining the search base it already has. And the functionality of XML feeds plays right into this development.

We love to see any search engine focus on performance; since ConductSearch.com’s particular technological search innovation is the world’s first real-time, self-updating fraud protection system. The key word? Reliability. We’re helping search engines, big or small, improve their product.

Let’s go back a couple of years. Do you remember when search was a pain in the neck? Weeding through spam and bogus or misdirected results was like trying to watch television through static. (Does anyone remember static?) All that spam and word cramming tended to ruin the search experience. Google is largely credited with the vast improvement in results, and shares credit with Overture for developing the model for today’s search advertising. And, while this has been a joy for the user (ie. better results, increased faith in the search process); it’s not without its occasional drawbacks, like the scourge of click fraud.

Click-fraud has proliferated in the new age of search- further proof that search needs improving. Users at their computers are largely unaware of the risks or dangers

Mar 13

5 Simple Search Engine Optimization (SEO) Techniques

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<![CDATA[

The lifeblood of any website/ecommerce business is traffic, and every webmaster knows the best type of traffic is natural, organic search engine traffic. There are two very important reasons for this: (1) it is extremely targeted, and (2) It is FREE! The hard part is getting top ranking for your sites keywords... or is it? The purpose of this article is to provide a few simple, effective, and most important, search engine friendly strategies to help boost your websites' ranking and ultimately your traffic.

1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag.

I have found it effective to use similar text in the "title" and "description" tags, and to place your keywords prominently in these tags (near the beginning and more than once). I have seen sites with "sitename.com", "New Page 1", or "Welcome to my site" in the "title" tag, which really does not help in their quest for higher rankings for their particular keyword. Also, try not to use words such as "and", "or", or "the" in these tags.

**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site's ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as "keyword stuffing" and most search engines penalize sites that stuff their keywords.

2. Place your navigational links (and JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.

3. Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight/density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking. A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.

4. Place your keywords at the bottom of your page. Just as search engines place more weight on the first words of your page, they also do the same to the last words. The general thinking is this, if your site is about a certain subject, then the main points, or keywords, should, appear at the beginning, be spread throughout the page, and be prominent at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of your page is to include them in the copyright information. For example, if you have a dog food website, you could have something like this at the very bottom of the page:

copyright 2005 yoursite.com
World's best dog food

Search engines are not (as of this writing), penalizing sites using this technique, and it wouldn't really make much sense for them to do so.

5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "yoursite.com"

Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.

Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.

Noah Ulrich is webmaster of http://www.informativeresources.com His site provides top quality resale rights to ebooks and software, real quality guaranteed signups for your program, and real guaranteed web traffic and visitors to businesses worldwide.

Noah Ulrich is webmaster of http://www.informativeresources.com. His site provides top quality resale rights, guaranteed signups, and web traffic to businesses worldwide. ]]>

Mar 10

Holistic Search Engine Optimization

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<![CDATA[We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.

Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.

So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.

Here are a few important elements of holistic search engine optimization:

- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.

Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.

- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.

- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.

You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.

Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.

Biana Babinsky shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report. Learn more about the report at http://avocadoconsulting.com/rlinks/zseo ]]>

Mar 09

Making your website search engine friendly

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<![CDATA[

Making your website search engine friendly

Search engines happen to be one of the fundamental ways that Internet users find web sites. That's the reason a web site with good search engine listings can see a dramatic increase in traffic. Good listing remains atop on the wish list of every website owner. However, it is common knowledge that many web sites do poorly in search engine rankings. Or worst still, they may not be listed at all because they fail to take into consideration how search engines work.

Finding out ways and means to get visitors to come to your Web site can be a fairly challenging task. Here comes search engine optimization to bail you out. Search engine optimization means making it sure that your web pages are accessible to search engines and focused in such ways as will improve the chances they will be found.

When you focus on search engine optimization, you do not employ tricks or hacks, but instead write your pages so they provide exactly what your customers want whilst simultaneously showing it to the search engines effectively.

Here's how you go about it.

Choose your target phrase

If you wish search engine optimization to work for you, you have to determine one phrase that best describes what your page is all about. This is precisely what is called target phrase. In choosing target phrase, following points should be borne in mind:

  • Your phrase should be an important part of the page information.
  • It should be accurate. One of the commonly tried hacks with search engine optimization is to try to optimize on a phrase that isn't accurate for the content of the page. It is better to simply avoid it. It may backfire.
  • It should be popular . Your target phrase should be one that people are likely to search you with.

You can resort to the following search engine optimization tools to better choose your target phrase.

  • Overture is an effective tool for assessing popularity as well as brainstorming ideas for target phrases.
  • Google is highly useful for brainstorming target phrases.
  • Word Tracker will be of your help in assessing popularity and also comparing how the competitors use the target phrase you're after.

Evaluate your competition

One of the vital things to focus on while developing your web-site presence is to evaluate your competition and rival competitors. Attempt an analysis what's working for them; how they market their products and services, and even evaluate their target phrase and description tags.

One thing here may be taken note of that the more popular a target phrase is, the more competition there is likely to be. Sometimes, therefore, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.

The following do's on your part will help you in this backdrop.

  • Check out Yahoo and Google to see what shows up when you search for your target phrase.
  • Examine the pages on the first page; analyze where and how they use your target phrase. You can use the "Cached" page option in Google to get your targeted phrase highlighted.

Make your website content driven

Search engines, especially search giant, Google loves content, content, and content. The more rich content you provide using your keywords or target phrase the better you page rankings will be. The best method employed here is to update your pages 2 to 3 times a week, for an instance Monday, Wednesday and again Sunday. While updating the content regularly, you may work well on focusing on your keyword or target phrase.

Here are some significant points to be taken care of:

  • Include your target phrase twice in the meta title tag Ensure your title is "clickable". This is what most of the people see when they search, so keep your title logical and descriptive enough. </li> <li>Include your target phrase in the title or headline for your page. Put that headline using a <strong>header tag </strong> for your headlines, as search engines quite often weight words in these tags higher. </li> <li>Do not forget to include your target phrase in subheads, using header tags here too. </li> <li>Finally, make sure that you include your target phrase in the first paragraph of your page, and twice if you can. Also include it in other locations on the page, like external links, headlines, and sidebars. </li> </ul> <h3>Go for your site promotion </h3> <p>Make sure that when you announce your page, you use your target phrase in both the link text and any explanatory text. If you run a blog, you will want to blog your page with at least two references to your target phrase. </p> <p>List your site in Link Directories that provide a specific category for your services, these are also effective ways to create inbound links as the more inbound links you have generated to your web-site the higher the page rank you are likely to get in Google. </p> <p>The key consideration to getting your site noticed is to optimize the keywords and use them all over your site. Look for quality link partners that have the same services or products you offer. This is because if you link to a Tupper ware site and you offer fine wine, it isn't going to do you much good as there is no common denominator. </p> <p>List your sites in Link Directories that provide a specific category that best suits your site content and services. </p> <h3>Check Your results in top of the rankings </h3> <p>If Google or Yahoo don't crawl your site on a periodic basis, then submit your page to them. Wait for a week or so, and then go to those engines and test your search engine optimization target phrase. You should aim to get to the first or second page of search results for your target phrase. Remember that this can not be done in a single shot; it is long, continuous process putting your patience to the test. </p> <h3><strong>Search engine optimization strategies at a glance </strong></h3> <p>Here is a recapitulation of warranted strategies aimed at facilitating your website topping the search engine rankings. But, be sure you do not give up or falter midway as it is an arduous to achieve yet potentially profitable proposition. </p> <ul> <li>Ensure that your website is tested for good load time, dead links and cross-browser compatibility . Netmechanic.com is a good website to do this. </li> <li>Optimize you web site pages . Make sure your top keywords appear in your title, meta tags and content. </li> <li>Provide <strong> quality content </strong>that have something unique to offer and that have keywords or key phrases people might search to find your site. If you are into selling products, give something away free (The word "free" is one of the top most searched for words on the net). </li> <li>Continually build <strong> quality links </strong> to your site pages from other well ranked sites on your target search engine. </li> <li>Enlist your top keywords and key-phrases and track your listings/ranking in the top 10 search engines and analyze it in a periodic manner </li> <li>Focus on your web site attractiveness and easy-to-use feature with clear navigation and easy to read layout and fonts. </li> <li>tay focused to cater to your visitors <strong>needs </strong> - don't throw in a free-for-all links program to just attract traffic. In the long run your website will be recognized for what it is. </li> </ul> <p>It's worth sparing the time to make your site more search engine friendly, because some simple changes may pay off with big results. Even if you don't figure in the top ten for your target keywords, you may find a beneficial clue for target keywords you aren't anticipating.</p> <p>Deepak Sharma is a <a href="//www.blueappleonline.com/web-design-advice/"" target=""_blank"">Web Designer</a> at BlueApple, a <a href="//www.blueappleonline.com"" target=""_blank"">Web Design and Development Company</a> with a well connected development infrastructure in India having a strong portfolio with global clientele and offering superior web services and solutions at competitive costs.]]></p> </div> </div> </div> <div class="post" id="post-193"> <div class="post-date"><span class="post-month">Mar</span> <span class="post-day">06</span></div> <div class="entry"> <h2><a href="http://seomagguide.bosnablog.com/2006/03/06/some-ways-to-improve-the-efficiency-of-your-king-content/" rel="bookmark" title="Trajni link na Some Ways to Improve The Efficiency of Your King Content">Some Ways to Improve The Efficiency of Your King Content</a></h2> <span class="post-cat"><a href="http://seomagguide.bosnablog.com/category/bez-kategorije/" title="View all posts in Bez kategorije" rel="category tag">Bez kategorije</a></span> <span class="post-comments"><a href="http://seomagguide.bosnablog.com/2006/03/06/some-ways-to-improve-the-efficiency-of-your-king-content/#respond" title="Comment on Some Ways to Improve The Efficiency of Your King Content">nema komentara »</a></span> <div class="post-content"> <p><![CDATA[Thousands of books, articles and forum entries have proved that content is king in search engine optimization (SEO). In this article, you can find some ways that can assist you improve the efficiency of this king content.</p> <p> <b>* Content for people first, not for search engines</b> - Some web owners make a usual mistake that they optimise everything for search engines but forget about web site visitors. The target of our web site is not only to acquire high search rankings, but also to sell our service. So you should give your web site visitors what they are really searching for. Make sure your content flows by nature and you're not just trying to stuff more keywords for the sake of search engines. If visitors don't find your content compelling they won't purchase from you.</p> <p> <b>* Studying popular search terms</b> - High search engine position is influential if your web site only ranks high on terms no one searches for. It is necessary to ask your partners, providers, competitors, customers, ... or utilize online tools (e.g.: wordtracker.com) to determine what keywords which potential customers would use to search your web site, then try to insert them to the content, in titles, and throughout the body.</p> <p><b>* Creating a clear web site organization</b> - Build a web site which is clear to navigate with a thoroughly linking structure. Every web page should be reachable from at least one text hyperlink. It's better to be sparing with Flash, image links, JavaScript dropdown menus, or other codes that are not HTML based... because the search engine crawlers cannot read text contained in these sorts of display. In case the utilization of them is needed, then make sure a text based menu or a site map is also contained in the web site. In addition, you should utilize meaningful words in your URLs, use as simple a web page design and layout as possible.</p> <p> <b>* Building article directory</b> - How can you optimize the content if your web site only provides a simple service? That means there exists just a few pages in your entire web site. So, in order to improve the quality of content, it is necessary to write some articles, reviews which are related to your service. A web site with more web pages means there are more possibilities of different keywords that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, we can find a lot of web sites which offer articles free for reprint. Certainly, you must accept the policy of these web sites and authors before republishing these articles.</p> <p> In summary, it is certain that content is king in the land of search engines. The quality of your web site's content is the crucial factor which decides the success in Internet marketing. Therefore, improving your content is highly necessary.</p> <p>Article by Mike Pham of Top Traffic Wholesaler.com . Increase your site sales with our <a href="//www.toptrafficwholesaler.com/increase_website_visitors_hot_deals.asp"">targeted web site traffic</a> and <a href="//www.toptrafficwholesaler.com/free_search_engine_submission.asp"">free submission website to search engines</a>.<br /> ]]></p> </div> </div> </div> <div class="post" id="post-194"> <div class="post-date"><span class="post-month">Mar</span> <span class="post-day">05</span></div> <div class="entry"> <h2><a href="http://seomagguide.bosnablog.com/2006/03/05/the-benefits-of-submitting-articles-for-seo/" rel="bookmark" title="Trajni link na The Benefits of Submitting Articles for SEO">The Benefits of Submitting Articles for SEO</a></h2> <span class="post-cat"><a href="http://seomagguide.bosnablog.com/category/bez-kategorije/" title="View all posts in Bez kategorije" rel="category tag">Bez kategorije</a></span> <span class="post-comments"><a href="http://seomagguide.bosnablog.com/2006/03/05/the-benefits-of-submitting-articles-for-seo/#respond" title="Comment on The Benefits of Submitting Articles for SEO">nema komentara »</a></span> <div class="post-content"> <p><![CDATA[There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine. </p> <p>Clearly, luck can not be everything when it comes to giving your business the attention it needs. It’s a good thing there’s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services. </p> <p>Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customers’ random typing preference probabilities. </p> <p>Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your site’s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet. </p> <p>Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isn’t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.</p> <p>Sandra K Adams writes on a variety of topics. To get <a href="http://www.articletrader.com">free articles</a> to display on your own site, please visit http://www.articletrader.com</p> <p>Copyright: This article can be freely republished provided author bio is kept as it is and all links in the author bio are kept active.]]></p> </div> </div> </div> <div class="post" id="post-195"> <div class="post-date"><span class="post-month">Mar</span> <span class="post-day">04</span></div> <div class="entry"> <h2><a href="http://seomagguide.bosnablog.com/2006/03/04/yahoo-to-prohibit-competitive-keyword-bids-containing-trademarks/" rel="bookmark" title="Trajni link na Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks">Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks</a></h2> <span class="post-cat"><a href="http://seomagguide.bosnablog.com/category/bez-kategorije/" title="View all posts in Bez kategorije" rel="category tag">Bez kategorije</a></span> <span class="post-comments"><a href="http://seomagguide.bosnablog.com/2006/03/04/yahoo-to-prohibit-competitive-keyword-bids-containing-trademarks/#respond" title="Comment on Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks">nema komentara »</a></span> <div class="post-content"> <p><![CDATA[Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *. </p> <p>Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-competitive ads, such as those made by re-sellers, or in informative (and still non-competitive) ads. </p> <p>The previous policy allowed references to competitors' trademarks and comparisons as long as they were "objective and informative" - the formulation makes me cringe, as it is clearly troublesome trying to evaluate one?s objectivity when speaking of business competitors. As for the "informative" side of it? the probability for someone to actually PAY for an ad to be informative of someone else?s product/service, that?s as believable just like the existence of Santa Claus. </p> <p>It is really good to see Yahoo making a big step forward in regulating abuse and misuse of trademarks, even though that probably translates in some revenue loss for them, by having certain advertisers migrate to a "friendlier" place such as Google. According to Google's policies, "[...] advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints.” </p> <p>The question is why would Yahoo change its policies and apparently offer Google an even bigger bite from the SEM cake? It is way too early to say now, and their official explanation is not entirely believable: Yahoo states to have had the users’ best interest in mind, by providing them with a better experience when searching terms that contain trademarks. Though this would make a laudable initiative with a good PR potential, experts know the search market is driven by large publishers and advertisers and not by the little surfing guys. Numerous speculations can be made: threats of large legal actions from trademark owners, pressure from certain groups of interests are among the most vehiculated ones. </p> <p>However, a more plausible one is that Yahoo makes preparations for a much larger scale movement destined to influence the market in a manner we cannot anticipate just yet. </p> <p>Until further industry news, there’s one thing to rejoice: from now on, no “better than Botox” ads on Yahoo and their partner sites! </p> <p>* – the products and services covered by the new policy are: Sponsored Search, Local Advertising, Search Submit, Product Submit, Travel Submit and Directory Submit. </p> <p>Otilia is an e-Marketing expert. She publishes MarketingWHO.com, a <a href="//www.marketingwho.com"">Marketing Links Directory</a>, and TeaWithEdge.com – <a href="//www.teawithedge.com"">Marketing & e-Marketing Articles and Resources</a>.]]></p> </div> </div> </div> <br><br> <script type="text/javascript"><!-- google_ad_client = "pub-5410545901067978"; //recepti.bosnablog.com 468x60, created 12/20/07 google_ad_slot = "4164737608"; google_ad_width = 468; google_ad_height = 60; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <div class="navigation"> <span class="previous-entries"></span> <span class="next-entries"></span> </div> </div><!--/content --> <div id="sidebar"> <ul> <li id="text-217513581" class="widget widget_text"><h2 class="sidebartitle">Best SEO Directory</h2> <div class="textwidget"><a href="http://www.metjuz.com/">SEO</a></div> </li><li id="archives-2" class="widget widget_archive"><h2 class="sidebartitle">Archives</h2> <ul> <li><a href='http://seomagguide.bosnablog.com/2008/09/' title='September 2008'>September 2008</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/09/' title='September 2007'>September 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/08/' title='August 2007'>August 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/07/' title='July 2007'>July 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/06/' title='June 2007'>June 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/05/' title='May 2007'>May 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/04/' title='April 2007'>April 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/03/' title='March 2007'>March 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/02/' title='February 2007'>February 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2007/01/' title='January 2007'>January 2007</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/12/' title='December 2006'>December 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/11/' title='November 2006'>November 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/10/' title='October 2006'>October 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/09/' title='September 2006'>September 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/08/' title='August 2006'>August 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/07/' title='July 2006'>July 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/06/' title='June 2006'>June 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/05/' title='May 2006'>May 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/04/' title='April 2006'>April 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/03/' title='March 2006'>March 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/02/' title='February 2006'>February 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2006/01/' title='January 2006'>January 2006</a></li> <li><a href='http://seomagguide.bosnablog.com/2005/12/' title='December 2005'>December 2005</a></li> </ul> </li><li id="search-2" class="widget widget_search"><form method="get" id="searchform" action="http://seomagguide.bosnablog.com/"> <div><input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Traži" /> </div> </form> </li> <li id="recent-posts-2" class="widget widget_recent_entries"> <h2 class="sidebartitle">Recent Posts</h2> <ul> <li><a href="http://seomagguide.bosnablog.com/2008/09/26/the-advantages-of-seo-manual-directory-submission/" title="The Advantages of SEO Manual Directory Submission">The Advantages of SEO Manual Directory Submission </a></li> <li><a href="http://seomagguide.bosnablog.com/2008/09/25/seomag-marketing-type-or-strategy/" title="Seomag Marketing Type or Strategy">Seomag Marketing Type or Strategy </a></li> <li><a href="http://seomagguide.bosnablog.com/2008/09/16/the-tactics-of-white-hat-seo-vs-black-hat-seo/" title="The Tactics of White Hat SEO vs Black Hat SEO">The Tactics of White Hat SEO vs Black Hat SEO </a></li> <li><a href="http://seomagguide.bosnablog.com/2008/09/13/seomag-tips-for-placing-keywords-in-your-website/" title="Seomag Tips for Placing Keywords in your Website">Seomag Tips for Placing Keywords in your Website </a></li> <li><a href="http://seomagguide.bosnablog.com/2008/09/12/seo-blogs-the-most-cost-efficient-web-promotional-tool/" title="SEO Blogs- The Most Cost Efficient Web Promotional Tool">SEO Blogs- The Most Cost Efficient Web Promotional Tool </a></li> </ul> </li> <script type='text/javascript'><!--//<![CDATA[ var m3_u = (location.protocol=='https:'?'https://ads.infobih.com/www/delivery/ajs.php':'http://ads.infobih.com/www/delivery/ajs.php'); 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