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<![CDATA[Looking at search today it almost seems like google has lost focus on good search results. The ongoing war against SE spam has changed search technology to the extent that many legitimate webmasters are seeing their sites caught up by friendly fire. Although in saying this many of the webmasters that cry the loudest are the ones breaking the rules and pushing the boundaries. Google is smart and plenty of people like to take pot shots at the tall poppy of the search world but I would not want the responsibility of trying to manage and police the worlds biggest search tool. When you look at what they have to contend with in terms of spam in the form of scraper sites and massive amounts of duplicate content, throw in data storage and crawling on an ever increasing and uncharted scale and you are going to encounter many “issues” as you move forward. The KISS (keep it simple stupid) theory is no longer in play here, search technology is much more complex with new algorithms coming into play all the time.

Looking around at SEO forums you read all sorts of things about a google conspiracy and webmasters being forced to buy adwords because they simply can’t get the volume of traffic from organic search any more. What many webmasters are seeing today is pages drop from the google index on large scale and a constant shifting of the results across the different google data centers, also large numbers of supplemental results being reported for sites. Corresponding drops in traffic and very upset webmasters who are caught in the fallout, in some ways Google is the victim of it’s own dominance as are the many webmasters who catch a cold when google has a sneeze. Adwords is not the motive for the constant flux as has been suggested by a few, when you examine things adwords needs it’s network of partner sites to generate traffic in order to keep the revenues flowing and of course good search technology

<![CDATA[How do I get my site come up on google? Every day it seems someone asks me
this question – for those up who know the answer it’s all very obvious and not
so hard to understand but to your average

<![CDATA[As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization. For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition. Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings. There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings. The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else's. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones. Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2. If you've ever submitted to web directories before, I don't have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory's guidelines, manual submission is the only way to ensure that your site is submitted to the proper category. Because of the time involved in manually submitting your site and the sheer number of directories on the web, it's important that you know which directories to submit to. Obviously, you'd want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it's not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don't judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory. Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list&sub=42&cat_id=245, it's probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the ".html" suffix). Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site. Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site. Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or "anchor text") should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like "Free Web Directory" as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. "GoDirectory.org Free Web Directory", would make the title unique. Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you'd want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings. In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.

Oudam Em is the webmaster of www.UnlimitedTraffic.net, a site that offers a wide range of cost-effective web traffic solutions. Visit his site to use his manual web directory submission service to quickly submit your site to up to 500 search engine friendly web directories.]]>

<![CDATA[SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?

The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, web sites that are designed for search engines, are often not designed for human visitors and all the traffic that your web site gets will be worthless. Visitors will visit and then soon leave your web site and not return again. Return visitors are critical for the success of any web site.

One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users.

Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” to get your web site high in the search rankings for these terms. They will leave your web site and most likely not return. If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.

Also, rather than spending hours building links for SEO purposes, that time could be better spent on adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time.

In conclusion, although spending lot of time on SEO and increasing your search engine rankings in the short run, the visitors you get from your SEO efforts will not be valuable as chances are they will not visit again. If you build your web sites for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for people and allow your web site to naturally move up search engine rankings.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of USESEO.COM, a site that offers free SEO techniques. ]]>

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<![CDATA[Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. A really good resource is available at http://www.seosuperb.com where you will find over 900 pages of tips, advice and information. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article. 1. Link exchanges One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. 2. Write or acquire key word rich articles Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not. In my opinion, this method is the best way to advertise and promote you web site. 3. Catchy Domain Name What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is. 4. Organize your site navigation Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website. Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

An Internet Marketer who has tried all the gimmicks, tips and advice from experts, but come to his own conclusion that SEO is merely following a pattern.
http://www.seosuperb.com ]]>